Emmajaneallen's Blog

COLOUR CASE STUDIES. pt.2

Posted in Uncategorized by emmajaneallen on November 10, 2010

The next interesting colour case study that I would like to look at is the ‘TOPSHOP’ logo.

In the entire history of the store the logo has barely changed, the simple black and white theme is timeless and classic, ideal for the fashion forward up to the minute store.

This technique can be seen a lot within the fashion industry as the stores want to keep the same memorable logo but stay up to the minute and cool.

Everything else about the shop can change and every bit of decor and clothes can be adjusted from season to season but the logo can stay the same.

Creating an effective brand identity.

The same technique is used by hundreds of other fashion brands and stores.

Quite simply, colour dates black and white doesn’t.

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